Celebrity Cruises Website
A new website for global cruise brand Celebrity Cruises. Extensive user research, prototyping and user testing was employed to validate our design approach before building a set of modular components. Built using the Kentico CMS, the site includes personalisation, A/B testing and comes with a client friendly WYSIWG editor.
This is a significant e-commerce project that drives large traffic numbers and millions in revenue annually. Our client says ‘We are absolutely delighted with result. It's a huge leap forward for our brand both in the visual design but also crucially, usability.’
Finding your next travel destination just got a lot more fun! Tripstarter is a visual search app that asks about you first, before suggesting any destinations or itineraries. Using the swipe left or right mechanic, you can easily and quickly find inspiration for your next holiday on any of your devices.
An enchanting forest experience required a similarly enchanting digital experience. From homepage to completed booking journey, we designed the website to reflect the innocent charm and beauty of the real world experience, while improving booking conversions. Combining user testing with design & brand workshops, we delivered a beautiful website with a more streamlined booking process.
Some significant statistics include: 47% more visits to website, 72% More cabin breaks sold and 91% more cabin revenue.
Celebrity Cruises Sale Campaigns
Celebrity Cruises wanted to communicate the virtues of specific destinations such as Abu Dhabi, Caribbean and Alaska. We designed and developed a series of landing pages, utilising video and images to bring each destination to life. We added a countdown timer to show urgency and scarcity which helped drive significant results. Each campaign has seen:
- Increased digital revenue
- Increased trade sales
- Increased call centre sales
- Increased brochure requests & newsletter sign ups
- Increased itinerary page views
Crocodile Walking to School App
Getting your children to school just got easier. Crocodile is a free web app that takes the stress out of the school run, by helping parents arrange shared journeys. Winner of the Bristol European Green Capital Digital Challenge, the award winning app is available on your mobile, tablet or desktop to help arrange school walking buses.
Instead of a straightforward blog, Forest Holidays chose to create the ultimate guide to the forest.
We created an explorer sub-brand for Forest Holidays and called it Forestipedia. The interface was designed to be less formal the main website and encourage users to explore, learn and have fun. Forestipedia includes articles on a range of subjects on wellbeing, exploration, nature, histories and top tips.
It now drives more natural search traffic than paid for search terms.