Developing an airport e-commerce strategy

Nice airport
Posted in Work (Airports, Our work, Travel) Mark Scourse by Mark Scourse on 28 Oct 2011.
Nice Logo

We were commissioned by Nice Airport to develop a strategy for e-commerce, leading a two-day workshop with the internal marketing team. Our objective was to develop a comprehensive strategy document to focus on delivering key products and services for passengers. The scope of the document included website development, email marketing and social media.

3Sixty was chosen to run this workshop based on our experience in working with multiple airports on website development and digital marketing. We've now worked with six airports in total: Bristol, Birmingham, Leeds Bradford, BahrainVancouver Airport Services and Nice Côte d'Azur.

We believe that by specialising in this industry we can offer more value to our clients than a generalist marketing agency.

  1. Image: Aerial shot of Nice Airport by OliBac

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