In the 1950s and 1960s consumers discovered commercial television and flocked there in their millions. Advertisers were quick to follow.
50 years later, the same thing is happening with social media. Brands that ignored ITV in the 60s did so at their peril; the same thing could be said of Facebook, YouTube and Twitter right now.
And in just the same way that it took advertisers a few years to work out how to craft really effective 30-second TV ads, many brands are still scratching their heads about how to use social media effectively. They know they have to, they just aren’t sure where to start.
That’s when our clients turn to us
We help develop an appropriate strategy before we begin talking about Facebook fan pages, YouTube channels or Twitter feeds. Just because other brands are using these networks doesn’t mean they are right for everyone. That said, sometimes the only way you’ll know is by taking a deep breath and experimenting.
When entering the world of social, marketers need to leave most of their traditional communications thinking at the door. Put simply: customers within social media aren’t that interested in what you have to say unless you are being useful, open, and willing to engage with them one-to-one.
Get those right – and make it easy for customers to share what you do – and the holy grail of genuine brand advocacy will be within your reach.
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Our social media experts
Whilst we’re all self-confessed fans of Twitter, Facebook, and YouTube, Bonny and Pete are our resident social media experts when it comes to creating and fine-tuning our clients’ social media strategies.