Finances don’t have to be boring
Signalling a new approach to investing, we created a vibrant, clear and confident brand for the Legal & General owned financial platform, Cofunds.
In just over a decade, the UK’s largest independent investment platform had grown from zero to over £50 billion under management. The brand and platform user experience needed updating to reflect the new reality.
We created a bold new position for them and declared that ‘investing needn’t be boring’. And, since money management affects us all, let’s be clear, confident and make investing easy. Finally.
Tone of voice