digital experiences that people love
Forest Holidays

An enchanting forest experience required a similarly enchanting digital experience.

From homepage to completed booking, every detail of the website was designed to reflect the innocent charm and beauty of the real experience.

Invited to spend a weekend at a Forest Holidays cabin, we’d reverted to our younger selves – a reminder of more innocent times. Reflecting this without taking our eye off the commercial priority to improve booking conversions was the objective. We combined user testing with design & brand workshops, to deliver a beautiful website with a more streamlined booking process. Conversions are up, and we’re going back.

Services used

Design
Brand
UX
Development


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"Jon is exceptionally talented and a true joy to work with. Put simply, he's one of the best artistic designers and brand experts I know. I've called on Jon's expertise while working for more than one company and each time his work has had a transformational impact on the business' profitability. He goes far beyond being a supplier and acts much more like a true business partner. I wholeheartedly recommend him."

Gareth Allen

e-commerce manager

Gareth Allen