digital experiences that people love
Bath & Unwind

Natural beauty is real beauty

Re-brand for e-commerce beauty specialists Bath and Unwind. On a mission to uncover and enhance the natural beauty in all of us.

Bath and Unwind needed to differentiate themselves from the growing number of online low cost resellers. They also required a strategy that appealed to a new generation of customers who want to express their identity while remaining authentic and natural.

The result is a brand who’s ‘innocent’ archetype features idealism, authenticity and empowerment.

Services used



Damon Charles – design

Matthew Watts – strategy

Serious Oomph – copy


We have worked with Jon on a number of projects. There is a good reason why we keep working with him. Jon is outstanding. I cannot recommend him highly enough for design, branding and user experience projects.

Dave Telford

Operations director

Dave Telford