Bath & Unwind
Natural beauty is real beauty
Re-brand for e-commerce beauty specialists Bath and Unwind. On a mission to uncover and enhance the natural beauty in all of us.
Bath and Unwind needed to differentiate themselves from the growing number of online low cost resellers. They also required a strategy that appealed to a new generation of customers who want to express their identity while remaining authentic and natural.
The result is a brand who’s ‘innocent’ archetype features idealism, authenticity and empowerment.