New website for global cruise brand Celebrity Cruises
Cruises are enjoying significant growth in the travel and tourism sector, and is now a highly competitive environment online. The website has to work particularly hard to rise above the noise.
We designed and built the new Celebrity Cruise website starting with user research, prototyping and user testing. Then designed a set of modular components to create a systematic style guide. The site was built using the Kentico CMS, which allows for personalisation, A/B testing and comes with a client friendly WYSIWG editor.
We also worked with Celebrity Cruises and Propellernet on search engine marketing and website optimisation.