digital experiences that people love
Celebrity Cruises

New website for global cruise brand Celebrity Cruises

Cruises are enjoying significant growth in the travel and tourism sector, and is now a highly competitive environment online. The website has to work particularly hard to rise above the noise.

We designed and built the new Celebrity Cruise website starting with user research, prototyping and user testing. Then designed a set of modular components to create a systematic style guide. The site was built using the Kentico CMS, which allows for personalisation, A/B testing and comes with a client friendly WYSIWG editor.

We also worked with Celebrity Cruises and Propellernet on search engine marketing and website optimisation.



Services used

User research
Interface design
Content Strategy

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“Celebrity Cruises asked 3Sixty to develop a website that will reflect our position at the premium end of the market and deliver for us in terms of online sales. We are absolutely delighted with result. It's a huge leap forward for our brand both in the visual design but also crucially, usability.

They have taken the complex process of booking a cruise holiday, and made it very simple and enjoyable. We're already confident that the project will be a huge commercial success and raise the bar for our brand. But with average order values also significantly up, we can also confidently say it's delivered in terms of our customers' perception of value.

3Sixty are also an absolute joy to work with. It's very rare indeed to find an agency who will so passionately engage in a project and be so committed to its success. I'd wholeheartedly recommend them in a heartbeat to anyone looking for an innovative digital agency”.

Gareth Allen

Digital Manager UK & Ireland, Celebrity Cruises

Gareth Allen