We produced a highly successful campaign site for the German railway company Deutsche Bahn in early 2010. The campaign encouraged young people to travel to music festivals across Germany using Deustche Bahn trains and was built around a competition to win tickets and travel to the ‘Melt’ music festival near Berlin. The campaign generated 215% more email sign ups than the target goal.
“Thank you for the successful setup of the campaign and your effort and support over the past two years.” Oliver Schmidt, Director International Sales & Marketing UK and Ireland.
With a direct service from St Pancras to Germany due to begin in 2012 or 2013, we expect to be ramping up our marketing work with DB in 2011.
Update: in July 2011 we repeated this campaign, working again with Deutsche Bahn to reuse the assets already built. This was an extremely cost-effective way of generating interest as DB moves towards the launch of St Pancras services in 2013.