Making stuff happen is a rare quality indeed. But aren’t great ideas equally scarce and valuable too? I suspect they are, and that they require an equal amount of focus and tenacity.
There’s little mystery surrounding project management and building stuff, it’s a process that requires a lot of hard work and commitment. The creative process on the other hand, may suffer from being thought of as mysterious. I wonder how many imagine temperamental creatives, all playing table football or having flashes of brilliance while smoking a bong?
In my experience, there are many techniques that help facilitate the generation of ideas and what most have in common is hard work and tenacity.
James Webb Young, in his book ‘A technique for producing ideas‘ advocates a particularly ordered 5 step approach:
Damien Newman shows us the process in this wonderful timeline of the creative process.
Both processes place significant emphasis on research and understanding. The point I’d like to make is that great ideas come from doing the ‘hard yards’. Contrary to the view that creatives easily come up with ideas in a flash of brilliance. Hard work precedes insight which generates good ideas.
The Harder I Practice, the Luckier I GetArnold Palmer