Screen size versus browser size
There is a lot of discussion about what screen resolution (the physical number of pixels a monitor can display horizontally and vertically) should be targeted for designing a web site. Most people talk about either designing for 800x600, or 1024x768; a minority think that fluid designs–where a layout stretches to fill the amount of available space–is the way forward. The answer is more complicated and less clear-cut than it at first might appear.
Good design makes a real difference for Bristol International Airport
We probably get most satisfaction from a piece of work when it makes a real difference to our client’s business. More often than not this isn’t when we come up with an eye-catching animated Flash movie for a Home Page; more likely it’s when we apply solid design and marketing principles to less glamorous parts of a client’s website.
A case in point is the recent re-design of the Bristol International Airport’s (BIA) contact page.
BIA came to us with a problem. The Airport’s customer service team was receiving around 35-40 Emails a night, despite the fact that most of the information people were asking about is readily available on the website. Replying to each and every Email was becoming a time consuming exercise and a real cost to the business.
What lies beneath the fold
Do we really need to have all important content 'above the fold' on the homepage?
We think not.
