We’ve offset our business carbon emissions with Climate Care
To play our part in tackling climate change, we have teamed up with Climate Care to offset the greenhouse gas emissions from our business.
Climate Care funds projects in green energy and forest restoration around the world to reduce emissions on our behalf.
New rules for changing times
I found myself feeling nostalgic the other day; not for the time (long ago) when Spurs used to beat Arsenal, but the “golden age” of advertising. You know, the 70s and 80s when the ads were better than most of the programmes they interrupted.
This must have been triggered by Campaign’s recent feature “Ten ads that changed advertising”. In particular the 1971 “Hilltop” ad for Coca-Cola (the one with all the kids singing “I’d like to buy the world a Coke and keep it company”), which is just about the first ad I can remember seeing.
Perhaps I was having a bad day, but for one brief moment I wished we could un-invent the Internet, database marketing, mobile phones, multi-channel TV and all the other “advances” that seem to have made the advertising business so bloody complicated nowadays. It must have been great to have worked in the business 30 years ago when everyone knew what advertising was all about - i.e. coming up with great advertisements mainly for the press or TV.
Mobile content
Given how small mobile device screens currently are, it's fair to say that most people only browse the Internet on their phones out of necessity--not through choice. Also, most people don't have 3G Internet access on their mobiles, which means browsing the web on your phone can often be a slow and painful process.
With this in mind, it's best to approach mobile content provision from a "get in, get out" mentality. What I mean by this is: it's important for mobile content providers to identify the pertinent information people would want access to, quickly and easily
