Price v Value - thoughts on choosing a digital marketing agency
As the UK economy sees signs of growth in what may soon be a post-recession world, Chris Thurling argues that value not price needs to be at the heart of buying digital marketing support.
How to improve your digital marketing efforts with behavioural economics
We think that many of the ideas behind behavioural economics are really useful tools for helping to improve digital marketing efforts. Chris Thurling and Laura Fletcher explain more.
Ten technology tips for 2010
What's hot for 2010? We've dusted off our crystal ball and peered into the next 12 months.
Survival of the fittest
Chris Thurling discusses how brands and their agencies ignore online customer experience at their peril.
Are you experienced?
Everyone agrees that websites should be easy and simple to use. That’s got to be the least customers can expect. But if brands aspire to make the interactive customer experience actually pleasurable then the commercial rewards surely follow in a world where brand differentiation is so crucial.
Shifting Sands
Chris Thurling gives his view on how the recession will affect digital marketing agencies.
We blog on Bristol's creativity for Brand Republic
We've launched a new blog on Brand Republic that looks at the creative work coming out of Bristol.
Keep it simple
Chris Thurling thinks that digital agencies still have a lot to learn from the traditional disciplines of advertising and design when it comes to mastering the art of simplicity.
What are the implications of Google's "personal search" service?
As Google continues to advance its search services, 2009 looks likely to be a landmark year for search - particularly for Google's users. With its desire to provide ever more relevant results to each individual, Google will finally launch its much-lauded "personal search" service this year.
Why the White House website works
So Barack Obama has been sworn in as President of the United States of America – at last! One of the most evident ways in which things have changed already is the new White House website. It went live within minutes of him being sworn in and is one of those sites that makes me think "I wish I'd done that"!
