ITV brand guidelines website goes live
Following our highly successful work redesigning ITV's intranet earlier this year, we were asked to help develop a new brand guidelines microsite for ITV's marketing department.
ITV's aim was to consolidate all guidelines and brand assets (such as logos, artwork etc.) into a single online resource accessible by all staff, agencies and other third parties working on marketing communication projects. It's hoped that this self-service approach will cut down on admin time and, more importantly, ensure greater consistency and continuity in the application of the brand across disparate media.
3Sixty developed all of the information architecture (site maps, wireframes and the like) for the microsite and then went on to design and code all of the template pages. It was a joint project with ITV's internal IT team, who setup the content management system and integrated 3Sixty's HTML templates.
The brand guidelines website is password protected, so I'm afraid you won't be able to get beyond the login page at brand.itv.com.
But don't despair...hopefully we'll be able to show off our latest ITV project very soon when the website we have designed for Granada International goes live.
Watch this space!
