Behavioural economics
Our thinking about behavioural economics.
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The power of Priming and two immediate implications for us and our clients.
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A few years ago the only items I really purchased online were train tickets, festival tickets and flights. Now I find that 90% of my purchases are made online: food, clothes, even paint.
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In everyday life we all engage and interact with mundane but necessary information, for example: reading small print on documents, using instruction manuals, or the ultimate insomniac's cure – using an automated telephone service! On receiving the latest bill, insurance document or the like, I am sure I am not the only one who lets out a deep sigh and thinks: "I'll deal with that later".
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Can we use behavioural economics to help bring back some of the glamour to air travel?
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Can behavioural economics help us spot a good idea?
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How reframing a problem can help change the world for the better.
