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General Motors has cancelled its Facebook advertising. Ford say they’re doing it wrong. $104 billion in the Facebook IPO is gambled on the outcome.
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Using Facebook Connect brings numerous benefits for users, but do you run the risk of alienating those who may not wish to tie their Facebook identities to your service?
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Project-based models of digital marketing don't work so well for social media. Success requires a long-term investment in building conversations, creating useful or interesting content and sharing it across platforms.
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'Generation F'
The Facebook generation is a term used to describe people who have grown up using social networking on a day to day basis to build and maintain relationships. They have also been described as 'Generation F' as the way in which they communicate with others is so different compared to past generations.
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Some of Facebook's top people were in London earlier this month, and I was lucky enough to get to meet them.
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The web is buzzing with conversation left right and centre, and if it isn't a constant stream on Twitter then you will easily find it at the end of any news article, clothing or product website. So what could businesses do with all this conversation?