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An interview with Julian Carr, the Managing Director of bmibaby, about how digital marketing is used by a low-cost airline.
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British Airways and easyJet have chosen opposing strategies for their most recent advertising campaigns. They may both be right.
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How can airports deal with inevitable customer complaints on Twitter?
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Should British businesses be more direct in asking for business and thanking customers?
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Social media means that your potential customers are actively talking to your existing customers.
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Why does travelling by rail require so many different printed tickets?