Helping one of Europe’s biggest broadcasters communicate better.
In the ever more competitive world of multi-channel broadcasting, ITV’s rebranding is a crucially important part of their bid to maintain and build their share-of-view.
So we were very excited when, after a four way pitch in late 2005, they chose us to develop the first off-air implementation of their new identity; a radically improved intranet, to be used by an estimated 7,000 ITV employees every day…
This is a priority project for us because the success of our rebrand depends on getting our employees on board. We chose 3Sixty on the basis of their breadth and depth of experience, and they have delivered an intranet which we believe will be a real communication asset for ITV.
Penny Lawson, Head of Internal Communications, ITV.
A site to inform and to inspire
For any really large company, an intranet can play a vital role in providing employees with large amounts of useful information which they need in their daily working lives. Over and above that basic requirement, ITV wanted this site to inspire their people to become champions of the new brand.
For 3Sixty, the challenge was two-fold. First, creatively, we had to find a way to breathe online life into the new identity developed by the commercial arm of the BBC, Red Bee Media. Not easy, since we started with not much more than a logo and typeface.
And, second, we had to give a pretty thorough work-out to our well honed collaborative and political skills. Because – we’re sure our client will forgive us for saying – this was a project where everybody had a point of view about what the finished site should be like. Let’s just say that multiple stakeholder requirements had to be satisfied.
And now on ITV
Audience reaction to the new site (which went live January 2006) has been really positive. We think there are at least three reasons why it's getting glowing reviews:
It’s very user-friendly.
The old site had grown organically and was, frankly, a bit of a mess. Our radical overhaul of the navigation has made a big difference in terms of helping people find exactly what they need, exactly when they need it.
There’s always something good on.
As well as looking great, the new site is a multimedia showcase featuring clips from ITV’s latest offerings.
It’s got unlimited growth potential.
From day one, it’s a huge site; but we’ve made it exceptionally scaleable, so new content can be added daily without affecting the integrity of the design.
Why should you care?
Not in the broadcasting game? Not currently in the market for a new intranet? No worries. What this story demonstrates, we hope, is the blend of brand know-how, creative flair and technical accomplishment that sets 3Sixty apart.
Oh yes, and the ability to take on a really big and complex project and see it through to successful completion on time, on budget and without getting in a tizzy.
To find out more about how that might be relevant to your business, contact us or call for a chat on 0117 90 77 360.
