Using the web to leave the competition on the grid.
In the world of Formula One, staying at the cutting edge of technology isn’t an optional extra, it’s a basic minimum requirement.
But our website for the Renault F1 Team provides some powerful clues about how any business, in whatever sector, can use high quality web design and advanced technology to leave the competition trailing several laps behind.
We are absolutely delighted with the work delivered by 3Sixty and Studio 6. Their teams managed to capture the innovative, high-tech and daring values which are the essence of the Renault F1 motor racing team.
Jon Woods,Head of Graphics, Renault F1 Team.
A website that performs better each year
Together with design consultancy Studio 6, we’ve been working with the Renault F1 Team since 2001.
As the performance of their race-cars has sharply improved year on year, so has that of their website, designed by us and produced by Renault’s in-house team in Paris.
In fact, the 2004 version outperformed its 2003 predecessor by 100%, in terms of site traffic.
Our formula for a more exciting site?
What’s so special about the new site? Well, to find out, you can either read the next couple of paragraphs, or check it out for yourself at www.renaultf1.com.
Still with us? Then here are three reasons why we’re proud of the job we’ve done:
It looks great.
We think so, anyway. But the point is, it shows how good we are at translating an offline brand into an on-line one, using all our “traditional” design and marketing skills.
It’s action-packed.
Remember when websites were little more than on-line brochures? This one is more like a mini TV station - with regularly updated interviews with drivers, photo-galleries and lots of other dynamic multimedia content.
It has big screen impact.
Our use of larger screen 1024 x 768 resolution gives the design room to breathe, and makes the entire site seem uncluttered and even more pleasurable to get around.
Why you should care
OK, so you don’t run a Formula One team, but we’d be willing to bet good money that you operate in a cut-and-thrust business environment, where your competitors are always trying to overtake you.
A really powerful web presence - the kind that unites cutting edge technology, top notch design skills and really robust marketing thinking - could play a vital part in keeping you out in front.
To find out how 3Sixty can help you achieve precisely that, contact us or call for a chat on 0117 90 77 360.
Damn, too late to use the witty sign-off about “putting your business in pole position”.
