I’ve resisted – so far. Maybe because it feels like a product that solves a problem that doesn’t exist.
Apple appear to have embarked on an indulgent exercise with some aspects of the watch. Flashing or beeping notifications that aren’t timely or relevant could get annoying. Imagine during a conversation with someone, they keep looking away to check notifications. Would most people do that if their phone was bleeping? Hopefully not. Perhaps it’s the absence of Steve Jobs to say, ‘that’s a $h1#y idea!’
There is a lot of stuff the Apple watch does that is great, but why cram so much of the interaction into such a small space? Couldn’t they rely on the iPhone to display the more complex stuff?
It’s Swiss made, looks like a classic watch, but has sensors that track steps, sleep and even swimming. All the data is then transmitted via bluetooth to the phone, where you can see the details. It works on iOS and Android, plus it only needs a new battery every 8 months. In fairness, it does a lot less. No notifications, heart rate monitor and a bunch of other stuff, but to quote a friend regarding the Apple watch:
I forgot to take it on holiday and didn’t miss it at all. That might change when we start to see some really useful applications, but it isn't quite there right now.Stuart Church – Pure Usability
In a recent conversation with Giles Colborne at CX partners – while conceding some things weren’t quite there yet, he made a typically insightful remark about the Apple Watch and it’s general direction:
The Apple watch is about your identity in terms of a wireless digital fingerprint.Giles Colborne – CX Partners
As always, things will become clearer in time.