digital experiences that people love
Fran Allen
Fran Allen
22nd Apr 2015

Winners of the Green Capital Digital Challenge

The Bristol Green Capital Digital Challenge Final took place this week.  The challenge, set by TechSpark as part of the celebration of Bristol as the 2015 European Green Capital, was designed to support the development of innovative ideas to help solve environmental challenges.

3Sixty’s Jon Waring was part of a 5 person team selected as one of the finalists required to present their concepts to the International Youth Summit held in Bristol on 20th April. The winning team would be awarded £50K to develop their concept.

And we are delighted to report that we won!

At a packed event at the Colston Hall, hosted by comedian Marcus Brigstocke, 3Sixty and the rest of ‘Team Crocodile’ (a group of local digital gurus who collaborated together on the project) were chosen as the winners with their Crocodile smartphone app (


Crocodile aims to facilitate the organisation of ‘Walking Buses’ to take children to school.  To engage the children, the app enables gamification through reward schemes for pupils, classes or year groups. Crocodile will also create useful analytics for schools, helping them understand trends in walking bus activities.  The app aims to promote confidence in parents; it will deliver a positive confirmation of arrival and a secure approach to digitised personal details. Reduced car travel means environmental benefits, and an active start to the day ensures health benefits and increases social interaction between children. The final benefit is in education – research has shown that children who walk, scoot or cycle to school arrive more alert and ready to learn.

Initial response to the app, from schools and parents alike, has been very positive.  Justin Hoye, Head Teacher at St John’s Primary School in Bristol comments: “Our school welcomes smart ways to measure and increase the number of children walking to school” and says he would “really like to be able to compare our school’s performance with other schools in encouraging walking to school”.

‘Team Crocodile’ are now working hard to develop the initial concept and launch the app to schools nationwide.  For more information and to watch their progress visit or follow them on Twitter @Crocodileapp.