Filtered by Author: Jon Waring (clear)
Customer experience is key to travel’s recovery
jon, 20 October 2021
After a long time without the prospect of any travel, lots of people are keen to escape the four walls any way they can. But a new breed of customer has also emerged; those who are more selective than ever about their travel preferences. To capture the attention and budget of the latter, you’ll need to ensure your customer experience (CX) approach is based on what they care about.
The rewards of data for travel companies
jon, 23 August 2021
With every passing year, data stores grow more immense. The travel companies who can get their hands on this ‘big data’ have a lot of power but face a conundrum: how can they best use these vast reserves of data? If they get it right, they may have unlocked a secret weapon to encouraging customer loyalty and repeat business.
Digital nomads – a new opportunity for travel companies?
jon, 7 July 2021
The remote working phenomenon means travel is no longer a luxury confined to periods of annual leave. The number of ‘digital nomads’ in the U.S. alone surged to 11 million in 2020 – a rise of 50% in just one year. And for travel companies who aren’t sure when pre-pandemic levels of demand will return, these wandering workers represent a whole new avenue of opportunity.
How to build an agile content marketing strategy for your travel business.
jon, 16 June 2021
The travel industry is making its tentative return, but the situation is still very fluid. To make sure you’re getting the right messages out at the right time, your content strategy needs to be flexible and adaptable for the foreseeable, and your tech needs to be robust and responsive.
Worried about your digital customer experience? You’re not alone.
jon, 5 May 2021
Many sectors, including travel, have held onto their digital presence as a lifeline over the last year. But as temporary shifts evolve into long-term customer engagement habits, it’s vital your digital capabilities are up to the task. Not sure your digital customer experience is quite there yet? Research has found you’re certainly not alone.
Is your digital transformation putting customers first?
jon, 9 April 2021
The brand benefits of going digital are something we’re all familiar with by now. But does it always make for a better customer experience? Travel companies must put their customers first and make sure their digital transformation doesn’t sacrifice that precious human touch.
How rapid digital transformation will be key to travel’s post-Covid recovery
jon, 15 January 2021
The Covid-19 pandemic has accelerated existing customer trends, but none quite as much as the digital shift. A strong digital presence will be one of the most valuable weapons in any travel company’s recovery strategy and beyond – here’s why.