Canopy & Stars

The most inspiring places to go glamping in the UK - SEO

The situation

Having managed a sister company for 6 months, Canopy & Stars took Laura on as their sole SEO resource for both technical and content requirements.

Laura has now been managing both brands for 18 months.

Top 3 project objectives

  • 1

    Agile working partnership

    To allow Canopy & Stars to minimise the time require to manage 3rd party agencies.
  • 2


    After the impact of the Covid national lockdown in the UK, this domestic brand needed a recovery plan to mitigate year-on-year losses.
  • 3


    Grow the organic traffic and revenue to the website, despite a challenging economic climate.

What we did

  • Technical website audit
  • Covid specific recovery strategy
  • Taxonomy and architecture changes
  • A full coronavirus content, technical and implementation strategy
  • Agile and responsive comms through Slack
  • Progression tracking

The solution

A holistic combination of off-site results page optimisation, on-site technical enhancements and content specific to the needs of Users; delivered in an audit and presentation that could be rolled out across all business channels.

The results

8% year-on-year growth for conversion rate
20% improvement in year-on-year average order value
116% increase in YOY transactions

Client testimonial

“Laura has been extremely personable, efficient and thorough. She has provided incredible expertise, always delivers on time, and has made significant recommendations about our site. A really knowledgeable expert to have on hand.”

Leila Wright
Senior Digital Content Executive

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