Having managed a sister company for 6 months, Canopy & Stars took Laura on as their sole SEO resource for both technical and content requirements.
Laura has now been managing both brands for 18 months.
Top 3 project objectives
Agile working partnershipTo allow Canopy & Stars to minimise the time require to manage 3rd party agencies.
RecoveryAfter the impact of the Covid national lockdown in the UK, this domestic brand needed a recovery plan to mitigate year-on-year losses.
GrowthGrow the organic traffic and revenue to the website, despite a challenging economic climate.
What we did
- Technical website audit
- Covid specific recovery strategy
- Taxonomy and architecture changes
- A full coronavirus content, technical and implementation strategy
- Agile and responsive comms through Slack
- Progression tracking
A holistic combination of off-site results page optimisation, on-site technical enhancements and content specific to the needs of Users; delivered in an audit and presentation that could be rolled out across all business channels.
“Laura has been extremely personable, efficient and thorough. She has provided incredible expertise, always delivers on time, and has made significant recommendations about our site. A really knowledgeable expert to have on hand.”