Special places to stay - SEO

The situation

Having previously struggled with external SEO resource, Sawday’s were looking for an agency they could trust to be responsive to their needs and identify areas of improvement. 

Top 3 project objectives

  • 1

    Agile working partnership

    To allow Sawday's to maximise the output of their resources, both internally and externally.
  • 2

    Recover from previous organic traffic fluctuations

    Organic traffic had suffered a loss in 2018. They were struggling with organic growth so we needed to find a way to help them.
  • 3

    Use tech hygiene to mitigate the repercussions of a difficult website migration.

    Their website migration had caused structural and duplication issues. Technical SEO was needed to help fix the issues.

What we did

  • Website audit
  • Provide feedback on information architecture and content strategy
  • 12 month matrix strategy development
  • Regular catch-ups
  • Progression tracking

The solution

Working closely with Sawday’s staff members at all levels, and across multiple departments, our SEO Manager was able to push forward tech and content fixes to the large inventory website; maximising outputs throughout the business.

Using a 12 month/4 Sprint strategy matrix, alongside responsive internal support, ensured that budgets are invested in the areas that will drive the most return on investment.

The results

33% improvement in mobile site speed
'Excellent' desktop site speed up from 'average'
2.54% increase in YOY unique users acquired through Organic Search

Client testimonial

“During our short-time working with 3Sixty, Laura has been extremely personable, efficient and thorough. She has provided incredible expertise, always delivers on time, and has made significant recommendations about our site. A really knowledgeable expert to have on hand.”

Leila Wright
Digital Content Executive

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