Where The Wild Is

Experience the Wild

The situation

Where the Wild Is, is an incredibly exciting start up tour operator selling unforgettable experiences in Finland, Sweden, Norway, Iceland and the Faroe Islands. Specialising in destinations with incredible natural wonders and great wilderness areas, the business needed an attractive and user-centric web platform to inform, inspire and engage the target audience.

Top 3 project objectives

  • 1

    Create a distinctive brand

    We wanted to create a brand that stands out from the competition and reflects the business values. A clever choice of symbology hints towards the nature of the business while allowing future growth of the company when new countries are introduced to the offering.
  • 2

    Provide an exceptional user experience

    For all our clients we put users first, then combine user and market insight with business objectives. In this instance, we utilised a prototyping tool followed by user testing which allowed us to see how the website was being used and adapted to suit all audience types.
  • 3

    Drive user enquiries

    As a startup, we are completely focused on providing Where the Wild Is with the strongest foundations. The proposition is strong and when combined with a visually engaging, inspirational and friction-less digital experience, we expect the Where the Wild Is team to be kept busy with high volumes of prospect enquiries.

The Solution

  • Help client roll out new business
  • Provide users with functional and inspiring content
  • Drive enquiries from engaged audience members
  • Produce a user centric solution that helps connect users with the Scandinavian experience of their dreams
  • Help people explore and experience the world in a sustainable way
  • Provide a user-friendly CMS for simplistic and time efficient management of content

What we did

  • Brand development including logo design
  • UX Design
  • Interactive Prototype
  • Hosting
  • Design of Umbraco solution
  • Front end build
  • Back end build
  • Quality assurance testing

The results

97/100 desktop page speed
95/100 mobile page speed

Client testimonial

“As a startup, having the opportunity to work with such a highly skilled team, of digital AND travel experts, has been absolutely incredible. The team at 3Sixty haven’t just created a website for Where The Wild Is, they have fully immersed themselves in the brand, completely understanding the core values and sharing the vision for the future. It is so refreshing to work with an extended team who care about the success of the company.

I am delighted with the platform. As the business and the 3Sixty partnership, develops and evolves, I’m excited about what the future holds.”

Emma Durkin
Founder, Where The Wild Is

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