Filtered by Tag: Big Data (clear)
The rewards of data for travel companies
jon, 23 August 2021
With every passing year, data stores grow more immense. The travel companies who can get their hands on this ‘big data’ have a lot of power but face a conundrum: how can they best use these vast reserves of data? If they get it right, they may have unlocked a secret weapon to encouraging customer loyalty and repeat business.