Filtered by Tag: Digital (clear)
Customer experience is key to travel’s recovery
jon, 20 October 2021
After a long time without the prospect of any travel, lots of people are keen to escape the four walls any way they can. But a new breed of customer has also emerged; those who are more selective than ever about their travel preferences. To capture the attention and budget of the latter, you’ll need to ensure your customer experience (CX) approach is based on what they care about.
The rewards of data for travel companies
jon, 23 August 2021
With every passing year, data stores grow more immense. The travel companies who can get their hands on this ‘big data’ have a lot of power but face a conundrum: how can they best use these vast reserves of data? If they get it right, they may have unlocked a secret weapon to encouraging customer loyalty and repeat business.