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How can travel get the sustainability message right?

jon, 25 November 2021

Following events like COP26, sustainability is a red-hot topic that can be difficult for travel companies to broach. As customers demand more sustainable options in every area of their lives, there’s an opportunity for all travel companies to capture a planet-conscious audience who don’t have the budget for eco-luxe. But it can feel like walking a tightrope, with accusations of greenwashing or not doing enough lurking if you slip up. Here’s how to get it right.

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