Naturebreak image


Nature, up close and personal

The situation

Naturebreak wanted a brand and website to appeal to the UK domestic travel market specifically to promote local outdoor activities. During the lockdown, while international travel is limited; people are rediscovering that there is so much on their doorstep.

Top 3 project objectives

  • 1

    Create a brand for Naturebreak

    Develop a distinctive and memorable logo and associated assets that communicate the benefits of outdoor activities and getting closer to nature.
  • 2

    Deliver a transactional website

    A fast, stable content managed website that can be accessed on any device. One that accommodates multiple experiences and allows customers to book end-to-end.
  • 3

    Drive customer traffic and enquiries

    Provide a platform that inspires and encourages enquiries of various local outdoor activities

The solution

We wanted to create a brand and website experience that communicated the benefits of being outdoors. That nature makes us better and happier.

It engages more of our senses, which in turn makes us present, and gives us perspective. This is vital for our well- being. This engagement also gives us much better experiences with others. Nature creates positive memories and improves our connections with the people with whom we share it.

Nature, up front and personal.

Naturebreak logo
Naturebreak icon
Naturebreak signage
Naturebreak coffee cup
Naturebreak brochure
Naturebreak cards
Naturebreak website

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