At 3Sixty we live to learn. For us, every project brings fresh understanding of what’s possible in our ever-changing digital world, and new ideas about how to apply it to travel and tourism. Here’s a little of our latest insight. You can also follow our thinking on Medium.
How can travel get the sustainability message right?
Jon, 25 November 2021
Following events like COP26, sustainability is a red-hot topic that can be difficult for travel companies to broach. As customers demand more sustainable options in every area of their lives, there’s an opportunity for all travel companies to capture a planet-conscious audience who don’t have the budget for eco-luxe. But it can feel like walking a tightrope, with accusations of greenwashing or not doing enough lurking if you slip up. Here’s how to get it right.
Customer experience is key to travel’s recovery
Jon, 20 October 2021
After a long time without the prospect of any travel, lots of people are keen to escape the four walls any way they can. But a new breed of customer has also emerged; those who are more selective than ever about their travel preferences. To capture the attention and budget of the latter, you’ll need to ensure your customer experience (CX) approach is based on what they care about.
The rewards of data for travel companies
Jon, 23 August 2021
With every passing year, data stores grow more immense. The travel companies who can get their hands on this ‘big data’ have a lot of power but face a conundrum: how can they best use these vast reserves of data? If they get it right, they may have unlocked a secret weapon to encouraging customer loyalty and repeat business.
Digital nomads – a new opportunity for travel companies?
Jon, 7 July 2021
The remote working phenomenon means travel is no longer a luxury confined to periods of annual leave. The number of ‘digital nomads’ in the U.S. alone surged to 11 million in 2020 – a rise of 50% in just one year. And for travel companies who aren’t sure when pre-pandemic levels of demand will return, these wandering workers represent a whole new avenue of opportunity.
How to build an agile content marketing strategy for your travel business.
Jon, 16 June 2021
The travel industry is making its tentative return, but the situation is still very fluid. To make sure you’re getting the right messages out at the right time, your content strategy needs to be flexible and adaptable for the foreseeable, and your tech needs to be robust and responsive.
Worried about your digital customer experience? You’re not alone.
Jon, 5 May 2021
Many sectors, including travel, have held onto their digital presence as a lifeline over the last year. But as temporary shifts evolve into long-term customer engagement habits, it’s vital your digital capabilities are up to the task. Not sure your digital customer experience is quite there yet? Research has found you’re certainly not alone.
Is your digital transformation putting customers first?
Jon, 9 April 2021
The brand benefits of going digital are something we’re all familiar with by now. But does it always make for a better customer experience? Travel companies must put their customers first and make sure their digital transformation doesn’t sacrifice that precious human touch.
How rapid digital transformation will be key to travel’s post-Covid recovery
Jon, 15 January 2021
The Covid-19 pandemic has accelerated existing customer trends, but none quite as much as the digital shift. A strong digital presence will be one of the most valuable weapons in any travel company’s recovery strategy and beyond – here’s why.
Meet Huben - the LGBTQ+ travel specialists
Jenn, 26 June 2020
What better time to launch your new LGBTQ+ travel brand, than pride month? Hugh and Ben used Wanderly to pull together a website for their new business from the ground up in less than six months- and in the midst of a global pandemic no less!
We speak to Ben Eddon-Carruthers, co-founder of Huben, about travel tips, starting up in Covid-19, and no-shoes travel.
Our blog - digital thinking for travel brands
Insights from the joint publishers of the Traveltech Trends Report.
3Sixty shortlisted at The Travel Marketing Awards 2019
We are delighted to announce that 3Sixty has been shortlisted for Best Digital Agency and Microsite of the year awards at the 2019 TTMA’s! With the awards ceremony being held on Monday 11th March at the London Hilton on Park Lane, we are out to retain our title after last year’s success.
The vast majority of users do not know where they want to go, so we wanted to provide a solution that truly inspires using machine learning.