Website performance audit

What exactly is a website performance audit?

We have the privilege of working with some great brands, in the sector we love; travel. We combine our unique expertise, run by UX, SEO, development and conversion specialists to assess your website performance, identifying issues, opportunities and actions that you can take. This performance audit is used by global travel brands and investment firms.

As a part of the review, we make the most of our talented team, and cover the following key areas:

  • SEO and data analytics
  • User experience and design
  • Technical and speed performance

This is consolidated in order to provide focused recommendations that will ultimately drive conversions.

Why do I need a performance audit?

If you are absolutely certain your website is performing as well as it possibly could then you probably don’t. But for most, working with travel sector specialists 3Sixty, gaining insights from your users, alongside tech, SEO and conversion recommendations is both interesting and impactful. We work directly with your existing team and/or other agencies to get tangible improvements in place.

Key benefits include:
  • Independent advice, from genuine sector and subject matter experts
  • Unique insights that shape future investment
  • Understanding of existing issues and opportunities, all prioritised providing increased focus
  • Ability to implement changes that will drive your commercial performance

Case studies

Celebrity Conversion Improvements

Using our tried and tested approach, we audited the Celebrity Cruises website; identifying opportunities to drive performance.  Constantly improving user experience, removing purchase barriers along with a few clever conversion-focused design elements has boosted online bookings substantially.

boost in digital revenue
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Big House Experience performance boost

Big House Experience,  needed a new website to match their ambitions and drive improved performance within the domestic luxury holiday rental market. We gained brilliant user insight on the old website, identified UX, design and conversion opportunities, provided validated recommendations, then set to work.

boost in commercial goal completions
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“Lots of agencies claim to work to fully understand their clients’ businesses, but so few really do. Working with 3Sixty genuinely feels like adopting an in-house digital team that cares deeply about delivering results. Their abilities go far beyond producing a beautiful looking website. They truly help shape businesses with their profound understanding of consumers and travel. We’ve emerged from our latest project with a much clearer understanding of who we are as a brand and a web proposition we’re truly proud of. Most importantly, our early results are not just good; they’re outstanding.”

Gareth Allen
Director & Founder

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